We're a User Experience Design Studio in Toronto, Canada.

We started tUX to provide a partnership based approach to help founders grow their businesses through product strategy & UX design.


Business + Design

We apply this combination to help individuals and companies succeed by reaching their business goals through our refined design process.

  • 1. Build the right product

    Product strategy & validation: workshop your business model canvas + product roadmap, & translate business needs into the right features.

  • 2. Tell a strong narrative

    Information Architecture: define a strong contextual narrative of information for your users to tell the story of your company and product.

  • 3. Focus on engagement and conversions

    User research & usability: plan, co-ordinate, and run continuous user research & usability tests to design smart products for real people.

  • 4. Iterate successfuly

    Interaction Design: build interactions that delight and provide a seamless UX throughout your apps' narrative. This equals user happiness.

  • 5. Start & finish with the right impression

    Branding, UI Design, & Development: make things beautiful, & focus on UI & branding to bring your product home.

We've solidified this partnership model by working closely with over a dozen companies in social impact domains.

tUX's team of strategists, designers and developers have deep startup expertise. We've worked with innovative founders and companies across the Education, Healthcare, Open Data, Fitness, Social & Energy domains.

Our products make a difference in peoples lives.

We've helped ship enterprise and consumer apps that have social impact across iOS, Android, and Web. Here are a few recent examples.

The SENSIMAT for Wheelchairs is the first and only intelligent pressure management mat for wheelchair users.

How we helped: Brand - Website - Mobile App - Social + Kickstarter

"tUX challenged us to integrate design-thinking into everything we do, from ux design, to product strategy, and marketing. They're like your design cofounders."

William Mann. Co-founder, Sensimat Systems

Akindi is a web based tool that empowers educators to evaluate & gain insights on assessments using regular paper and any scanner.

How we helped: Product Strategy - UX/UI Design - Front-End Development

"tUX helped us come out with a greatly improved product set up to grow. From communication to execution, timeline and cost, tUX is impressive."

Mahmoud Hashim, Founder of Akindi

We're your Design Partners

These companies represent relationships with whom we've shared great success stories. I invite you to work together and build on that ‐ we'd love to be part of your story.

If you'd like to talk to us about kicking off a project together, send an e-mail to either Jason or myself at: jason@tailoredux.com or mustefa@tailoredux.com

Mustefa Jo'shen

Founder, TAILORED UX Inc.


Amazing partnerships with great startups.

Design Cofounders

In January 2014, we launched Design Co-founders (DC), a program to help bridge the financial gap between startups and their design needs. We work with 1-2 DC companies each quarter on an ongoing basis to help them reach their business goals through product design & development.

We give preference to startups that have been accepted into an accelerator or incubator, or to ones that have active advisors with some type of business traction.

DC companies receive design service grants from tailoredUX. We also provide support in product strategy throughout our partnership, & facilitated access to mentors and advisors in the Toronto community ‐ all with the end goal of helping your business take off.

Each startup and relationship is different, & we tailor our collaborations on an individual basis.

DC Partners have come out of The Digital Media Zone (DMZ) at Ryerson University, CSI, Haltech & MaRS.

Design Cofounders has just partnered with The Centre for Social Innovation (CSI) to offer unique DC services to recipients of the  Ontario Catapult Microloan Fund for Social Ventures.

Interested in DC? Send us an e-mail with your story. Please include the program that you're in (or applying to), a little bit about yourself and your founding partners (if any) and your roadmap for the next 3-6 months. Please put Design Cofounders Program in the subject line.

Join our growing network

We'd love to talk to smart people that want to work with us, startup advisors, mentors, early stage angel investors, startups interested in partnerships, or writers that want to learn more about and share our story.

Are you any of these people above? Send us an e-mail and we'll get back to you fairly quickly.

tailoredUX Inc.
Suite 400, 215 Spadina Ave.
Toronto, On. M5C 1C7
(416) 858-9251